Top 10 Logos
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LogoTop10 Top 10 Logos
All-Time Top 10 Logos
This list of the all-time top 10 logos is compiled from 5,703 votes.


WWF Logo
Firefox Logo
X-Box Logo
BMW Logo
Coca-Cola Logo
Apple Logo
Wikipedia Logo
KFC Logo
Old Apple Logo
Tourism Australia Logo

Top 10 Logos: Scoring System

Rather than developing a scoring system, we decided to let you decide. This list of the all-time top 10 logos is based on 5,703 votes.

Editor Comments

No surprise at the top of the top 10 logos list. The WWF logo is a legend and for good reason. It is a brilliant piece of design and a reminder of what can be achieved in one color.

As a designer, the X-Box logo and the BMW logo come as surprises to me. I would not have either in my personal top 10.

The Apple logo has to be one of the all-time greats. It made the top 10 logos list twice, coming in at #6 and #9 for the new Apple logo and the old Apple logo respectively. I am surprised that the new logo tops the old one. The old Apple logo is, in my opinion, a more powerful symbol.

And lastly, the Tourism Australia logo deserves a mention. It is quite an achievement for a comparitively unknown brand to make the all-time top 10 logos list.

Logos Just Outside the Top 10

11. The Nike swoosh logo scored 5.56
12. The Google logo scored 5.5
13. The AT&T logo scored 5.5
14. The NBA logo scored 5.45
15. The Ford logo scored 5.4
16. The U.S. Air Force logo scored 5.37
17. The Burger King logo scored 5.27
18. The Target logo scored 5.25
19. The Adobe logo scored 5.2
20. The Honda Wing logo scored 5.19

For a list of the top 100 logos, see


The logo scores are based on research done by over a period of 2 years. A total of 5,703 votes were taken into account. The data is used with permission.

Copyright Information

Logos displayed are, in most cases, of organizations, items or events and may be protected by copyright and/or trademark. It is believed that the use of low-resolutions images on of logos for purposes of identification and critical commentary may qualify as fair use under United States copyright law.

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